Marketing Machine
Updated: 11 hours ago
Grammys night has passed us by, but one of the main attractions didn’t arise as a award winner.
Ye (formerly known as Kanye West) along with his wife Bianca Censori arrived to the scene in ‘style’. Ye sported an entire all black attire, Bianca wore a black fur overcoat, with the YZY ‘Invisible dress’ beneath. They took the red carpet by storm with Bianca’s wardrobe reveal garnering massive backlash & controversy.
Bianca revealed her nude body beneath the ‘invisible dress’ and took over the internet for the next 3 days. Yesterday she was noted as the most googled person after her raunchy nude display. I for one was wasn’t surprised by these actions, as she was partially nude on the Vultures album covers along with many of her public appearances since marrying Ye.
Similar to the album covers, this all seemed to be apart of a roll out to me personally. This entire ordeal seems to have all been a simultaneous effort to promote the YZY Supply brand.
In a genius effort, Ye has been able to capitalize off of the biggest Award ceremony without spending a single dollar on marketing.
2 days after the awards, the YZY Invisible Dress was online & available for purchase on Yzy-Sply.com.
This effort yet again showcased Ye’s ability to keep being able to garner attention en masse for whatever product or service he’s currently working on.
Let us know your thoughts on the controversy surrounding the Wests attire.
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